Process & Findings
In order to understand our users and design to their needs, our process involved interviews, field observations, personas, competitor analysis, ideation, storyboards, information architecture, wireflows, testable paper prototypes, and high fidelity mockups.
While conducting user interviews and in-person ride-alongs with delivery drivers, key patterns emerged: drivers were under stress due to time constraints on their deliveries, they had difficulty finding house/building numbers, and the bulk of their income comes from delivery tips, which creates an incentive to deliver multiple orders per trip.
Since many of the drivers we interviewed were on the job for less than a year, they relied on navigation apps to get them to their destinations.
Unfortunately, many navigation apps did not offer quick input and easy management of multiple addresses. Inexperienced drivers would resort to inputting addresses between delivery stops, wasting valuable time and resulting in inefficient routing.
Drivers want to speed up the delivery process so that they can complete more orders and earn more tips.
We designed our app to take care of shortcomings in current navigation apps by offering a quicker method for inputting multiple addresses and an intuitive way to manage and navigate routes.