We discovered that UW sustainability messaging is focused on promoting everyday actions individuals can take, such as riding a bike or walking, instead of driving. Stakeholders also wanted WCUP displays to give character to the growing West Campus and engage with the community.
To address the multiple goals of our stakeholders, I proposed that we create a variety content packages. Each content package is a self-contained idea, which can be cycled through depending on time, date, or context. This keeps content fresh, focused, and quick to create.
Due to the transient nature of public displays and the short attention span of passersby, interactive content was designed to be bite-sized, artistically abstract, and easy to interact with.